Privacy Policy
Last updated: February 21, 2026
1. Information We Collect
We collect information you provide directly to us when you create an account, complete your business profile, or contact our support team. This includes your name, email address, business name, business category, and location.
We also collect information automatically when you use our platform, including your IP address, browser type, device information, pages visited, and usage patterns. This helps us improve our services and provide a better user experience.
When you connect third-party services such as review platforms or social media accounts, we collect data from those services as authorized by you to generate your business insights.
2. How We Use Information
We use the information we collect to provide, maintain, and improve our services. This includes generating your Business Health Score, producing customer sentiment analyses, creating market comparisons, and delivering personalized recommendations.
We may also use your information to communicate with you about your account, send service updates, respond to support requests, and provide information about new features or changes to our platform.
Aggregated and anonymized data may be used for research and analytics purposes to improve our AI models and overall service quality.
3. Data Sharing
We do not sell, rent, or trade your personal information to third parties. We may share your information with trusted service providers who assist us in operating our platform, such as cloud hosting providers and analytics services, subject to strict confidentiality agreements.
We may disclose your information if required by law, in response to a valid legal process, or to protect the rights, property, or safety of Trowel.ai, our users, or the public.
4. Data Security
We implement industry-standard security measures to protect your data. All data is encrypted in transit using TLS and at rest using AES-256 encryption. We regularly audit our security practices and conduct vulnerability assessments.
While we strive to protect your information, no method of electronic transmission or storage is completely secure. We encourage you to use strong passwords and keep your account credentials confidential.
5. Cookies
We use cookies and similar tracking technologies to enhance your experience on our platform. Essential cookies are required for the platform to function properly, including session management and authentication.
Analytics cookies help us understand how users interact with our platform so we can improve our services. You can manage your cookie preferences through your browser settings, though disabling essential cookies may affect platform functionality.
6. Third-Party Services
Our platform may integrate with third-party services such as Google, Meta, and various review platforms. These integrations are governed by their respective privacy policies, and we encourage you to review them.
We only access data from third-party services that you explicitly authorize and only for the purposes of generating your business insights. You can revoke third-party access at any time through your account settings.
7. Children's Privacy
Trowel.ai is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly.
8. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. If you close your account, we will delete or anonymize your data within 90 days, unless we are required to retain it for legal or regulatory purposes.
Aggregated and anonymized data that cannot identify you may be retained indefinitely for research and improvement purposes.
9. Your Rights
You have the right to access, correct, or delete your personal information at any time. You can update your account information directly through the platform or by contacting our support team.
Depending on your jurisdiction, you may also have the right to data portability, the right to restrict processing, and the right to object to certain uses of your data. We will respond to all valid requests within 30 days.
If you believe your data rights have been violated, you have the right to lodge a complaint with your local data protection authority.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: privacy@trowel.ai
We are committed to resolving any concerns you may have about our collection and use of your personal data.